The news that ‘Big Topshop’ has closed its doors on Oxford Street for the last time is symbolic in more ways than one. The 90,000 square-foot space has been a cultural landmark in London since it opened in 1994: even if you weren’t going in, you were at least meeting outside it.
If you were a teenage girl or 20-something woman in the 90s and 2000s, chances are that you’re familiar with the magnetic pull of the accessories department on the ground floor. Designed with magpies in mind, the holo...
As far as ‘holidays’ go, Valentine’s Day is one that is already viewed with a healthy dose of scepticism by many. And in the context of a worldwide pandemic, with people unable to spend time with their loved ones; parents homeschooling their children while juggling jobs and managing a home; and over a hundred thousand deaths in the UK alone–limited edition red polyester lingerie sets and novelty cards seem even less appealing than ever.
How do the most forward-thinking brands create meaningful relationships with their customers –– and sustain them? We explore how the best brands are driving loyalty through creative innovation and how the landscape is shifting, post-pandemic.
These days, it’s not enough to offer a simple points-based program to entice customers to stay. Personalised experiences, community spirit and shared values all contribute to creating a culture of belonging that is far more rewarding than points can be.
After a year of cancelled holidays, festivals, cruises, destination weddings and business trips, it’s safe to say that many people are positively bursting to travel. But with lockdowns, vaccination rollouts and quarantine guidance still evolving daily, it’s hard to get an idea of what, exactly, summer travel plans may look like. Let’s explore what hotels and hospitality venues can do to cater to the first groups to travel, post-pandemic.
Global Commerce, Content and B2B Digital Experience.
The Rug Company has been a pioneer in delivering luxury contemporary rugs, combining the ancient art of rug making with design collaborations with iconic fashion houses such as Vivienne Westwood, Alexander McQueen and Paul Smith. The business approached Matter of Form to help reposition the organisation as a luxury lifestyle brand to coincide with its 20th anniversary.
Despite huge leaps forward, there is still more work to be done to achieve gender equality. McKinsey’s Women in the Workplace report shows that, before the pandemic, despite women remaining dramatically underrepresented in positions of leadership – especially women of colour – there was slow but steady progress.
International Women’s Day is an annual, worldwide event on March 8 that celebrates the achievements of women and promotes positive change in gender equality.
We’re a diverse bunch, at Matter of Form, and are proud to say our office is split almost exactly 50/50 male and female (in fact, we’re 51% women, 49% male at the time of going to press). Gender equality is a topic important to all of us, not only the women of our office, and so we thought we’d ask everyone this International Women’s Day...
Wellness tourism is now worth an estimated £491bn globally, and it’s growing more than twice as fast as general tourism. We explore the reasons behind its booming popularity.
Is it Gwyneth Paltrow and her Goop empire, single-handedly influencing us all to pursue a ‘cleaner’, more spiritual lifestyle, shunning booze in favour of jade eggs and vagina-scented candles, as we dunk ourselves in ancient baths of holy potions in the Himalayan mountains?
What do Rue Crémieux in Paris, Fjaðrárgljúfur Canyon in Iceland, and a small Canadian seed farm in Ontario have in common? The locations have all become iconic backgrounds for #wanderlusters and #explorers, who seek out the destinations to get that perfect Instagram selfie...
Yes, in the age of the social media #traveller, it can be less about the thrill of the adventure, and more about how that blue water will POP through iPhone portrait mode.
Thousands of tourists flooded Bogle Seeds Farm i...